The first industrial product manufactured in Ticino to receive the world’s oldest and most prestigious award for industrial design.
Genny Factory , a company of the Wullschleger Group, has received the 29th ADI Compasso d’Oro Award for Genny Zero. The award ceremony was held on May 22, 2026, at the ADI Design Museum in Milan. The award, established in 1954 by Gio Ponti, Alberto Rosselli, and Albe Steiner at the initiative of La Rinascente, is the world’s oldest award dedicated to industrial design and is presented every two years.
The project, created by designer Enrico Pagano, was selected by the international jury chaired by Luciano Galimberti and composed of Jasper Morrison, Giovanna Carnevali, Lorenza Baroncelli, and Giovanni Brugnoli, as one of the twenty projects chosen by the ADI Permanent Design Observatory. Genny Zero joins the Compasso d’Oro Historical Collection, declared by the Italian Ministry of Culture to be of “exceptional artistic and historical interest” and now on permanent display at the ADI Design Museum in Milan.
A first for industrial Ticino
This award marks a first in the history of design in the Canton of Ticino. Previous Compasso d’Oro wins by Ticino-based designers—specifically those by designer Vito Noto (Cadro, 1991 and 1994)—recognized Ticino design work commissioned by Swiss clients outside the canton. With Genny Zero, for the first time, the Compasso d’Oro is awarded to an industrial product conceived, developed, and manufactured entirely in Ticino, under a Ticino brand.
Statement by the President
“Receiving the Compasso d’Oro is Wullschleger Group historic achievement for Genny Factory the entire Wullschleger Group . It confirms that an industry rooted in Ticino can compete at the highest international levels of industrial design, integrating engineering, research, and social responsibility into a product that tangibly changes people’s lives. We dedicate this award to the women and men who, every day in our factories and offices, transform a vision into a tangible object, and to the Canton of Ticino, an industrial region capable of expressing design excellence on par with Europe’s most renowned design districts.”
Luca Wullschleger, President of Genny Factory
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